When creating your logo design, you need to recognise this. Think of what you want your customers to think of when they identify your logo.
For example, Green Peace and Starbucks use the colour green to represent their company. Advertising that they’re organic and caring. Whereas, Chanel and Sony use the colour black to show they’re slick, smart and seductive.
Colour communicates to your customers what your brand is selling. Font, spacing between letters and shape will also tell your brand story and allow someone to form a first impression.
Logo Design Colours
In the infographic below, Colourfast – the Canadian plastic card makers – get a sense of whether your logo is conveying the right message.