The Importance Of Blogging
Do you want to write better blogs? Whether you’re a small business or big company, blogging is still crucial for your online marketing strategy, along with social media. The 4 reasons you need to blog are because it:
- Drives traffic to your website.
- Increases your SEO/SERP
- Positions your brand as an industry leader
- Develops better customer relationships
Frequently posting blogs will give a signal to Google that your company page is active and updated often therefore should be viewed for new content and put up higher in the search engine results pages. It’s often important for a lot of successful businesses to post every day.
Your blog is a great place to give an insight into your business, your intentions, what you have to offer, why they should choose your service/product etc.
Blogging will help your business be ahead of the game. You will have to stay on top of the news, keep up with trends and also learn new things yourself from competitors blogs or research. If potential clients learn from your blogs they’ll be likely to visit your website and even contact you as they’ll be assured you know what you’re doing.
Not many people realise but blogging gives you an insight into your audience. Analytics will allow you to be able to track readers. You can also view click-throughs, popular topics, shares and comments. Did you know that, according to a HubSpot survey, 60% of businesses who blog acquire more customers? If that’s not evidence of the importance of blogging, we don’t know what is!
Write Better Blogs
There are many reasons why you will want to create a blog. The obvious purpose being to generate sales. But if this is your main goal, it’ll come across too sales-y to your market and be off putting.
It’s important to find new and exciting ways to keep blog posts new, unique and exciting for readers and potential clients. It can be a challenge. It’s important to keep your blogs original because copying someone else won’t give you success.
Before you decide on what your process will be, you need to identify a goal. You will also need to think about how realistic this goal is and estimate how long it will take to reach it. Examples of common goals are: to increase website traffic or increase awareness of business.
Don’t think of blogging as a chore, it can be fun. It’s stimulating and something to look forward to. Just make sure that you write better blogs than your competition.
The below infographic will help you understand 10 ways to write better blogs.
Did you find this helpful? If you’d like to find out more information and learn how to gain your business the success it deserves then why not check out another infographic? https://www.ratedwebdesigncompanies.com/tips-and-articles/rank-higher-in-google/ In this one we discuss how you can rank higher on Google using SEO tools to help.
Or you can learn how to increase engagement on your social media and blog with this infographic: https://www.ratedwebdesigncompanies.com/tips-and-articles/do-you-want-to-increase-engagement-on-your-social-media-and-blog-8-words-to-do-it/